This commentary by Marc Stoiber can be read in its entirety at Sustainable Life Media. I believe this is a good location for connecting to a collection of sustainability oriented people, events, and ideas. The following words, copied from the October 29, 2009 issue touched me with an encouraging ping, so I chose to share some of them, adding my own emphasis:
“Executives today are being taught about ’social innovation’, a term that seamlessly incorporates the best of the above three terms, and reaches further – bringing along collective spirit, new thinking and economic responsibility for the ride.
“How does this work in real life? Consider:
“Ford developed a plastic shipping container used to ferry parts from one plant to the next. The shipping container eliminates the use of cardboard, reduces greenhouse gas emissions, reduces the number of shipments required, and is more ergonomic for factory workers. It is also recycled into splash shields for the F-150. Read more of this >>