Mathis Wackernagel, PhD - President, Global Footprint Network Source: FootprintNetwork.org

Mathis Wackernagel of Global Footprint Network, is working with global leaders to help us understand and ultimately align our activities with the basic carrying capacity of the earth.

This 14-minute speech is very much worth seeing and sharing.

Video presented by: Sustainable Life Media:

“We may finally be on the verge of a tipping point wherein mainstream attention to identifying and mitigating a company’s carbon impact will become a core strategic priority for all businesses. But what comes next? The reality is, global warming is just one of the detrimental impacts of unchecked business activity. During this time of seismic shift in awareness of the interconnectedness of things, the opportunity is to take a longer, more systemic view of the many ways our activities impact the world around us.

“By doing so, we will begin to anticipate and respond more quickly to both the needs and the enormous world of possibility in front of us to innovate for a whole, healed world. Be inspired by this thought leader who is working with leaders around the globe to help us all understand and ultimately align our activities with the basic carrying capacity of the earth. Learn more about Sustainable Business & Design at: sustainablelifemedia.com“

Mark Stoiber

“Executives today are being taught about ’social innovation’, a term that seamlessly incorporates the best of the above three terms, and reaches further – bringing along collective spirit, new thinking and economic responsibility for the ride.

“How does this work in real life? Consider:

“Ford developed a plastic shipping container used to ferry parts from one plant to the next. The shipping container eliminates the use of cardboard, reduces greenhouse gas emissions, reduces the number of shipments required, and is more ergonomic for factory workers. It is also recycled into splash shields for the F-150.

“This shipping container saves Ford 25% in shipping costs, helps people, and helps the environment.

“Another thing we need to do – show people that there is an intersection where desire and virtue meet. You can still fulfill your desire for wants beyond needs, and make the world a better place at the same time.

“Maybe Bono summed it up most succinctly, talking about his new line of products under the RED label…

“‘And that’s what Red is all about, the knowledge that desire – the desire to shop – and virtue – the wish to see the world a better place – are not always contradictory.”

“No longer optional.

“We need to make sure companies that we work with know that if they don’t start acting on sustainability initiatives now, they are going to be stuck in a losing game of catch up.

“Sustainability is on the very cusp of being mainstream and it will move forward quickly. Grab the advantage before it becomes table stakes.”

Marc Stoiber is an entrepreneur with experience building brands, and has nearly two decades of global experience in every sector from packaged goods and beverage alcohol to pharma, financial services and tech. In addition to leading Change, he is a public speaker on the subject of green brand innovation.

Cardboard office story from Sustainable Life Media

From Sustainable Life Media:

A designer in Holland has revamped the interior of Amsterdam ad agency Nothing with interlocking cardboard. (via PSFK)

The office redesign by Joost van Bleiswijk used 500 square meters of reinforced cardboard and did not use glue or screws to interconnect the 1,500 separate pieces.